Making Online Privacy Choice Mechanisms Effective and Usable

Eliza Kuller
Eliza Kuller

Eliza is a rising Junior (’23) from Harrisburg, Pennsylvania where she graduated from Camp Hill High School. At Wesleyan she plans on majoring in Computer Science and Economics. She also writes for the Argus and is member of the Water Polo team. After graduation she hopes to work in tech and contribute to projects that have a positive social impact.

Abstract: Following the passage of the California Consumer Privacy Act (CCPA) and similar laws aimed at protecting internet users from unwillingly having their information sold to third party networks, privacy permission schemes have become increasingly relevant. There are a number of possible layouts for these schemes. However, little research has gone into their differing usability and effectiveness. The rejection of the DNT signal by ad networks highlights the importance of active choice in the ultimate implementation of a privacy permission scheme, while the annoyance of cookie banner permission notices underlines the significance of minimal disruption to the user experience. With this is mind, the privacy-tech-lab under the guidance of Sebastian Zimmeck and with funding from the Alfred P. Sloan Foundation has been working to develop a usability study of hypothetical privacy permission schemes implemented at the browser level.


Eliza Kuller (Department of Mathematics and Computer Science)

Live Poster Session:
Thursday, July 29th 1:15-2:30pm EDT