Facebook Ads as a Predictor of Election Outcomes
Live Poster Session: Session Time: 2:45pm-3:45pm Zoom Link: https://wesleyan.zoom.us/j/99352738945?pwd=QVlOeWR1YkVMWmRBK0VHSzB1N2Y2QT09 Abstract: This project tests the hypothesis that winners of political elections in the US can be predicted using Facebook (FB) ad impressions and their prices. FB ads are priced on the basis of real-time online bid auctions and the more relevant ads can reach a user at … Read more